LEGO Is Going Green

La Paz Group

LEGO will invest $150 million to build a sustainable materials research center at its headquarters in Denmark. It is hiring over 100 specialists in material science to shape the  green future of the favorite building brick. PHOTO: Pinterest Read more: LEGO is investing $150 million to make better, more sustainable toy bricks | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building LEGO will invest $150 million to build a sustainable materials research center at its headquarters in Denmark. It is hiring over 100 specialists in material science to shape the green future of the building brick. PHOTO: Pinterest

By 2030, LEGOs will no longer be made of plastic. Instead, the world’s largest toy company will be using a more “sustainable material” to compose their toy blocks, which have been made of a strong plastic called acrylonitrile butadiene styrene since 1963.

While the switch will certainly save the company on its carbon footprint — the production of LEGOs uses more than 6,000 tons of plastic annually — it won’t be cheap. The Lego Group plans to invest $1 billion in their new Lego Sustainable Materials Centre in Denmark, where a team of 100 specialists will conduct research to find the best sustainable replacement for the building blocks’ current building material.

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